腾讯研究院:2016中国数字内容产业全景解读

摘要: 报告指出,互联网内容产业营收规模和产值加速增长,包括IP版权交易规模和授权衍生周边在内的广义产值,2015突破4200亿,2016有望突破5600亿。产业营收结构中,游戏和新闻占比下降,影视、音乐、动漫占比提升,电竞、直播、VR正在迎来大发展。产业规模快速增长的同时,围绕优质内容的市场竞争更为激烈。尤其是随着人口红利消失,增量市场受影响,优质内容正成为 ...
报告指出,互联网内容产业营收规模和产值加速增长,包括IP版权交易规模和授权衍生周边在内的广义产值,2015突破4200亿,2016有望突破5600亿。产业营收结构中,游戏和新闻占比下降,影视、音乐、动漫占比提升,电竞、直播、VR正在迎来大发展。产业规模快速增长的同时,围绕优质内容的市场竞争更为激烈。尤其是随着人口红利消失,增量市场受影响,优质内容正成为各大型平台争夺重点

用户也不再是PGC旪代的被动消费者,而是成为内容创造的深度参与者,互联网内容产业逐渐向粉丝经济过渡。社交属性突出的直播、电竞、在线演艺等新兴内容对新一代用户吸引力极大,成为新兴流量入口。

报告通过梳理互联网文学、影视、动漫、游戏、音乐、新闻媒体广告等内容细分行业沿革、突破与趋势,指出了互联网内容产业未来布局方向及五大发展趋势。

以下是报告全文:

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1470046353-7086-iaic06TglbGqJXyW20UBAHsEFDUg

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1470046355-3744-q6WJBOnmzWGee8UCzTwic09QibAg

1470046355-6662-8CauoyN70kWd7C1AJV6TByYKrkAQ

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1470046357-2721-TN9YHSuBWMoMdlg4Vg78QN6ibG3g

1470046357-4675-5bLTNBcDeXhCtqzny0w6j94kOibg

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1470046358-6375-6ZrMA6cWcQ55xCPljmdECicYnNzg

1470046358-4764-kyZ1wDYWEFnVXe9zD66kR4cE8aKA

1470046358-4495-RHCja7OcnJwHkzibSmPduqMiaq7w

1470046359-1235-2lp0apbrwezgNQIFrIuxegt7BEAA

1470046359-1419-iccn4CBxLQrabCsvx6wtIdCjtgzw

1470046359-2913-BQj62bo9LjF5yCh1LXfFgJoJIXuw

1470046359-2162-GpmCmkd1m435XEvAJ3Kic3Lo84Pg

1470046359-3222-fiabbdy5B0KHdjgW7Vzqd7ViadGQ

1470046359-4221-eQQicw3TckRF28lnM0vngK0kzMYg

1470046360-3932-9R2EguPMB44KAtKMUia7JAIu99nA

1470046360-4163-HkFMctA14AiaeicQPbH41YgFv6EQ

1470046360-3079-rUKjf3CstyCZJ3CYhgiclQN0huGA

1470046360-6533-JVUB9YiaNt4N8n6ib63O0F4QpibA

1470046360-1531-1bDDoyCN0iczujgVIu2OXAic3h5w

1470046360-2220-mkfwb0ia9OUiagnI53e1zlLcyvdg

1470046361-3258-jlgFbZiaQl1c0ib1oapWs30kgP9A

1470046361-3294-gL4zmYZg3UCibzq3wt2HDPdRiccA

1470046361-1016-VqhFuKPia3CDjLibHsPzj4Jx2Ptw

1470046361-8512-s8wibTAhpsSwF8rc6pT0RLrELVLw

1470046361-4876-Qr2dibzszibFQ1ebFSWg2WHCWsbQ

1470046361-4244-ia22phtyYicvnpeT5wCxh31C1j6Q

1470046362-1878-NUdOzCAqmlbHcMP3TIxwWnb2DSGw

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1470046362-1107-o1ZEbpmoicppWicxlltFdU3UYZJQ

1470046363-6830-icY4sah4QicPG4V9CBSBygmzsaCg

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1470046364-3840-SiaLvpgEicnuYX4ANAiaIbj2siaA

1470046364-7900-JG9G4N0sfzBAiajCCoLwZkc8rI4g

1470046364-9793-f0SmaMPcWgum6lA0TtxDvfcK88Gw

1470046364-2122-ibZ2VuLlMXYicrMKVS7EACZODiaQ

1470046480-5440-6To6sqySLVHpqlc3fL0qAicyBw9g

1470046480-4434-VxAmX3vaj56P3yFicu2MazDFWxzQ

1470046365-3699-icWYlibPWonoia55c4sHfr9LBnZQ



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